Grab a virtual coffee →
I train owners and sales teams to close with structure, run the business by the quarter, and use Claude Code to handle the follow-up, the reporting and the busywork.
Sales skill without systems burns out. Systems without sales skill never get fed. And none of it holds if you can't stay calm under pressure. So I train all four together.
My own framework for running sales and operations with Claude Code. Call notes, follow-up drafts, pipeline checks and reports, built from your real data, with a human approving anything that goes out.
A call structure you can repeat: find what they want, where they really are, what the gap costs them, then ask. Tactical empathy on the call, structured follow-up after it.
Physical and mental wellness for people who sell and lead under pressure. Selling in 2026 is loud. If your body is stuck in fight-or-flight, you'll make bad calls, burn out your team, and give yourself a heart attack. Regulation is a business skill.
Businesses grow when they set quarterly goals and run the same few meetings and numbers every week, no matter what. I'll install that rhythm and teach your team to keep it.
Counted from my own calendar and recorded calls. Closes are a floor: undated and off-calendar sales aren't included.
Most people use AI to guess faster. I teach it to work from facts, the same way a good ops lead would.
If the AI can't point to where a fact came from, it gets labeled a guess or cut.
AI writes the follow-up. You read it and hit send. Nothing goes to a customer without a human.
Your pipeline, notes and handoffs live in files you own, so nothing depends on one chat window.
I'm Esteban Baez. I've spent years closing deals on the phone, leading sales teams, and building the systems behind them: the follow-up, the scorecards, the weekly meetings, the reporting.
I ran my own agency doing client work. Then I spent the last few years selling every day and rebuilding how I work with AI. Now I'm packaging what I know so other owners and reps can use it.
If you want to close more, stop dropping leads, and run your business by the quarter without losing your mind, let's talk.
The short version, before we grab that coffee.
Four things: using AI (Claude Code) to run sales and operations, a repeatable sales call process, nervous system regulation for people who sell and lead under pressure, and Dominating Quarters, a quarterly goals and weekly meeting rhythm for growing a business.
Business owners, sales reps and small teams who want to close more, stop dropping leads, and run the business by the quarter without burning out.
It's a one-hour Zoom call with Esteban. You talk about where your sales and operations are today and where you want them in 90 days, and you leave with ideas on what to do next. No pitch deck, no pressure.
Pick a time on Esteban's Calendly. Sessions are available weekday evenings, some weekday mornings, and weekends, Eastern Time.
One hour, one real person on the other end. Tell me where you are and where you want to go. I'll listen, ask good questions, and tell you what I'd do in your shoes. No pitch deck, no pressure.